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Click tracking Flash banners

OpenX is able to track flash banner clicks using two techniques:

Using clickTAG

The industry standard to track clicks when Flash banners are being employed is to use a variable called clickTAG.

Please see Adobès official guide on how to set up a Flash file to use the clickTAG variable within Flash.

Once you have a Flash banner that uses clickTAG it is very simple for OpenX to track the clicks. When you upload the banner make sure to define a destination URL in the banner properties. OpenX will now tell the Flash banner to use this destination URL when the banner is delivered. You can edit the banner properties whenever you want the destination URL to change. Click the banner preview which is shown after uploading a new banner and it should take you to the URL you defined.

Note: The variable name is case sensitive in newer versions of Flash. OpenX does try to correct the case if it detects a Flash file using an incorrect case. However, it is always best to use the correct case in the first place to avoid any possible issues arising.

Note – the 'target' defined in the banner properties will only be used by Flash if you use clickTARGET within the Flash banner, for example:

on (release) {
if (clickTAG.substr(0,5) == http:) {
getURL(clickTAG,clickTARGET);
}
}

If you do not use clickTARGET the Flash file will use whichever target is the default, and will ignore any alternative target OpenX tries to tell it to use.

Using Hard-Coded Links

OpenX will also try and track clicks for flash banners with hard-coded URLs (i.e. the ActionScript links directly to a URL like http://www.example.com.

This is only possible with banners stored locally (e.g. Local Banner types) since it's necessary to edit the flash file directly. This does not work with the External banner type.

If your banner is using a hard-coded link and OpenX detects this, you will be presented with a new screen after you submit the banner. This screen will state that a hard-coded link was detected and will ask you to confirm the overwriting of this hard-coded link and the values to use. If you wish you can always alter the destination URL again in the main banner properties.

If you are using a Flash banner with hard-coded URLs that has multiple destinations, OpenX is able to rewrite these URLs with different destinations. However, each click will be counted for the same banner ID, so it is not by default tracked which destination a user clicked on. If you upload a Flash banner with multiple and different hard-coded URLs the 'rewrite URLs' screen will ask you for multiple destination URLs to use automatically.

Note – OpenX might not be able to overwrite the target if the Flash banner does not define a target to use within its ActionScript call of 'geturl'.

Warning – if you have uploaded a Flash banner that uses clickTAG it is not recommended to later replace it with a Flash banner that uses hard-coded links, and vice versa. Instead, we recommended that you create a new banner in order to utilise the different method of click tracking.
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